Public Relations / Marketing Director

Full Time

The Gilbert Residence provides basic nursing care to 32 residents; Supportive Living, Assisted Living and Specialized Dementia care to 58 residents. We carry a long tradition of excellence by providing compassionate and dignified care.

As our Director of Public Relations / Marketing, you will manage the facility's inquiry and admissions process, coordinate and implement effective facility sales and marketing programs as well as manage tours, personal visits and assessments.

Company Overview: Every aspect of every the Gilbert Residence is focused on compassionate and dignified care to our residents within their community. Here, you'll have the resources and the support you need to make a real difference. You'll also work in a culture that is all about teamwork and sharing ideas. At Gilbert Residence, we care for our residents together and we build success together. Bring us your talent, and we'll show you just how far it can take you.

The Gilbert Residence is a drug-free and tobacco-free workplace.

DUTIES

• Plan, develop, organize, implement, evaluate, and direct the facility's public relations, admissions and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing, admissions and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the facility's marketing, admissions and public relations policies and procedures at least annually and make changes as necessary
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• In conjunction/coordination with the Administrator, develop and implement long range plans for the facility in its effort to establish and maintain our marketing and public relations programs.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
• Coordinate special functions with all departments.

QUALIFICATIONS

• A Bachelor's Degree from an accredited college/university, or equivalent. Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.
• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations.
• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.
• Must possess the ability to establish, implement and maintain effective marketing and public relations program.
• Must be able to read, write, speak, and understand the English language.
• Possess the ability to make independent decisions when circumstances warrant such action.
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.
• Must have advanced training in hospital or nursing facility administration.
• Must be knowledgeable of nursing and medical practices and procedures, as well as laws, regulations, and guidelines pertaining to nursing facility administration.
• Must possess the ability to work harmoniously with other personnel.
• Must possess the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies and procedures, etc., that are necessary for providing quality care and maintaining a sound operation.
• Must be thoroughly familiar with the laws, regulations, and guidelines governing the release of information.
• Must have patience, tact, cheerful disposition and enthusiasm, as well as be willing to handle personnel based on whatever maturity level at which they are currently functioning.
• Must be able to maintain good personnel relations and employee morale.
• Build your career in an environment that is focused on providing mission driven quality care; talk to us about your future with The Gilbert Residence.
• We are always seeking skilled professionals who are ready to take pride in their work and grow their expertise. Join us and contribute your energy, experience and knowledge to redefining the future of care. Apply today! All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, national origin, disability or veteran status.

Current Openings for Public Relations / Marketing Director Jobs at Gilbert Residence